Growing up, Carly Ritter says she always looked up to her father, who in turn taught her to be confident, independent and successful. Today, those early lessons are put to good use — Ritter joined the family business, Creative MediaWorks, Inc., where, as COO, she is the face of the company, contributing to each aspect of its success. Ritter worked her way up through the ranks of the company, learning many different roles as she went along. “I can relate to every job and each worker as they experience challenge, growth and mastery of their function. Because I have earned my way, I have formed solid relationships with our staff, vendors and customers,” she says. And, with deep roots in the community, Creative MediaWorks is dedicated to giving back. “Whether it is the first-aid squad, the fire company or the church next door, we say yes to the call for fundraisers or in-kind donations,” says Ritter.